Fix guide

How to Fix DMARC Alignment for Klaviyo

Klaviyo needs a dedicated sending domain: paste their DKIM + Return-Path CNAMEs so both SPF and DKIM align.

Why Klaviyo trips DMARC

Shared pools send until you claim a dedicated domain — wire their bounce + DKIM hostnames from the wizard so alignment matches your brand.

Exact DNS records

(From Klaviyo → Dedicated Sending Domain — copy exactly) DKIM CNAME(s) + Return-Path/bounce CNAME as shown SPF may include Klaviyo via TXT on root or subdomain per setup

Step-by-step fix

Step 1 Klaviyo → Settings → Email → Dedicated Sending Domain

Step 2 Klaviyo recommends a subdomain such as email.yourdomain.com

Step 3 Copy DKIM and Return-Path CNAME records from Klaviyo

Step 4 Add all records at your DNS host

Step 5 Wait for Klaviyo to verify — up to 48 hours

Step 6 Confirm alignment with DNS Preflight

Run your domain through DNS Preflight

Open DNS Preflight →

Related glossary: DMARC · DMARC alignment · DKIM · SPF record

FAQ

How do I set up Klaviyo DMARC alignment?

Enable a dedicated sending domain in Klaviyo, add the provided DKIM and bounce/Return-Path CNAMEs to DNS, then verify in Klaviyo.

Should I use a subdomain or root domain for Klaviyo?

Klaviyo often recommends a subdomain (e.g. email.yourdomain.com) for sending — follow their UI guidance for your account.

How long does Klaviyo domain verification take?

Typically up to 24-48 hours for full DNS propagation.

How does Klaviyo SPF alignment work?

The custom Return-Path CNAME lets SPF align for the bounce domain Klaviyo uses for your mail.

Is Klaviyo compatible with DMARC p=reject?

Yes once DKIM and SPF alignment pass — phase in policy and monitor reports.

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Open DNS Preflight and re-check your zone →